Quality insurance products, customized for your clients.

Helping Michigan agents take care of business.

About Wright Insurance Group

Our team is committed to providing health insurance and employee benefits to insurance agents and brokers across Michigan.

As a Brokerage General / Managing agent, we do not have captive agents, so therefore do not compete with agents that place their trust and confidence in us. We represent several health insurance companies in each product line to help agents ensure quality coverage to their clients.

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Industry Updates

Take Advantage of 30+ Years of Experience

Our team is committed to being a “one-stop” resource for quality insurance products.

Meet Our Team

What Our Customers are Saying...

Five Star Customer Review

They are knowledgeable and service oriented

I’ve worked with a lot of brokerage agencies over the past 4 decades in this business and Wright & Associates are right at the top in all categories. They are knowledgeable, service oriented and very responsive. I would highly recommend them to any broker!

Greg Lewis, Greg Lewis Insurance

They’re quick to answer questions

I’ve been working with Keith Wright and his team for several years and am very appreciative of their strong support. They’re quick to answer questions, responsive in solving problems, and knowledgeable in providing industry guidance. I highly recommend Wright & Associates.

Patti Gibbons, Gibbons & Associates LLC

An altogether positive experience

Pleasant, productive, and profitable best describes my relationship with Wright Insurance Group. A friendly and very professional staff that processes my business and commissions promptly and correctly, which results in extra time for me to be more productive. An altogether positive experience both personally and professionally.

Joe Anderson

Honest and efficient

I so appreciate Wright and Associates on how they assist agents. They also represent wonderful, reputable companies to work with. Honest and efficient are two words that well describe how I am treated. Keep up the good work!

Laverna Witkop

Honorable, and down to earth good folks

I’ve been working with Wright Insurance Group for 15 years now. Keith and everyone in the office has bent over backwards to help me any way they can. They’re professional, honorable, and down to earth good folks. You won’t find a better group to work with!

Mike Raupp

Contact Us

Let us use our expertise to save you valuable time while meeting the needs of your clients. Contact us today with questions or feedback. Fill out the form and we’ll be in touch soon!

Wright Insurance Group Contact Form

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Grand Rapids

4701 Plainfield Ave NE Suite B
Grand Rapids, MI 49525
(616) 259-8132

Traverse City

812 S Garfield Suite 3
Traverse City, MI 496867
(231) 922-0191

Connect With Us

Medicare Disclaimer: We do not offer every plan available in your area. Currently we represent 8 organizations which offer 70 products in your area. 
Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program to get information on all of your options.



Report fraud, waste and abuse: email keith@wrightinsurancegroup.com

Keith Wright headshot

Kristen Cano

Operations Manager

Kristen graduated from Davenport University with her bachelor’s degree in business management. As the operations manager, Kristen focuses on Medicare and Individual Medical sales support.

In her free time, Kristen enjoys spending time at the beach or at home with her family and five dogs!

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Keith Wright headshot

Keith Wright

Principal/CEO

Keith has received the following Professional designations from the American College of Financial services; Chartered Life Underwriter (CLU), Chartered Healthcare Consultant (ChHC), Registered Employee Benefits Consultant (REBC), and Registered Health Underwriter (RHU). He has also completed parts one and two of the Certified Financial Planner (CFP) program.

Keith had eleven years in Field Management with the Mutual of Omaha Companies before founding Wright Insurance Group in 1994. Keith is licensed for Life, Accident and Health, and is also a Licenses Insurance Counselor (LIC) in the state of Michigan for Life and Health.

Outside of work, Keith enjoys hanging out with his three grown children and their families, He also loves the outdoors in the warm months, including riding his Triumph Bonneville Motorcycle and driving his Jaguar F-Type R Convertible.

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Sherri Stanke headshot

Sherri Stanke

Group Medical

Sherri has been with us here at Wright Insurance group for more than 20 plus years! She graduated from Michigan State University with her Bachelor of Science in Industrial Psychology.

During her free time, she enjoys many different outdoor activities such as hiking, biking, going boating or skiing.

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Shirly Kulpa headshot

Shirley Kulpa

Group Ancillary Sales and Individual/Medicare Sales and Support

Shirley received her degrees in Business and Tax & Accounting from Northwestern Michigan College and Ferris State University. Shirley provides agents and brokers with a “one stop” resource to quality ancillary insurance products customized to meet their needs. She also provides unsurpassed customer service and support for our individual/Medicare department.

In her free time, she enjoys being with her family and helping others. She also loves traveling and working in her vineyard.

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Shirly Kulpa headshot

Kerri Lane

Commission Accounting

Kerri earned her bachelor’s from Ferris State University in Marketing and Hotel/Food Service Management. Kerri has a diverse set of experiences ranging from a Sales Manger for the Marriott Residence Inn to working with accounts payable and receivable. She started with Wright Insurance Group working with commissions in 2021. In 2023 she received the official title of Commissions Accounting.

When she is not at work. Kerri loves to bake and spend time with her family. She spent nine years as a stay-at-home mom raising her three boys and she now has a granddaughter whom she adores!

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Shirly Kulpa headshot

Melani Pickel

Individual and Medicare Sales Support

Melani received her Associate of Science in Ornamental Horticulture Technology from Ferris State University. She has been with us for over eight years, providing her expertise in Individual and Medicare sales.

When Melani is not providing her expertise, you can find her outside in her garden. She typically enjoys a good book or being out on the water boating!

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Shirly Kulpa headshot

Lauren Green

Group Account Manager- Ancillary New Sales

Lauren has been an NABIP Certified Account Manager with Wright Insurance Group since January 2023.

When Lauren isn’t at the office, she loves to be outside hammocking, going on an adventure in her jeep, or playing golf. Lauren also has two dogs and tries to make a pet out of any creature she meets!

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Shirly Kulpa headshot

Thomas Deck

Sales Executive

Tom received his Bachelor of Arts from the University of Lincoln majoring in Political Science and History. He brings over 12 years of experience as an ancillary sales representative.

Tom spends most of his time outside of work on long-distance running. In the past he has completed two 50ks and has also done two, six-hour endurance runs!

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Shirly Kulpa headshot

Elwood “Jack” Kyle

Director of Marketing and BEN Admin

Jack received his Bachelor of Science in Marketing and Information Systems from Central Michigan University. Jack creates marketing and branded materials to support a unified message to agents and prospects of WIG. He also assists staff in the implementation and training of Agency Bloc and Employee Navigator.

Outside of work, Jack enjoys working out and going golfing with his friends. On the weekends you can find him rooting for his favorite teams, the Chicago Cubs and Bears.

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