Wright Insurance Group logo

Meet Our Team

Dedicated to our Agents

Our team is dedicated to providing agents a “one stop” resource to quality insurance products customized to their unique client needs.
Keith Wright bio picture

Keith Wright

Principal / CEO 

(231) 492-0643

Terri Lahr

Vice President of Operations

(231) 922-0191

Lauren Green

Business Operations Manager

(616) 209-8212
Kristen Cano

Kristen Cano

Vice President of Individual/Medicare Sales

(231) 994-3943

Melani Pickel

Individual and Medicare Sales Support

(231) 735-8144

Michelle Cutler

Individual and Medicare Sales Support

(231) 299-0770
Sherri Stanke

Sherri Stanke

Group Medical Sales and Support

(231) 994-3982
Shirley Kulpa

Shirley Kulpa

Group Ancillary Sales and Support

(231) 994-3682

Hunter Dood

Marketing Specialist

(616) 422-0558
Wright Insurance Group logo

Grand Rapids

5181 Plainfield Ave NE Suite C
Grand Rapids, MI 49525
(616) 259-8132

Traverse City

812 S Garfield Suite 3
Traverse City, MI 49686
(231) 922-0191

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Medicare Disclaimer: We do not offer every plan available in your area. Currently we represent 8 organizations which offer 70 products in your area. 
Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program to get information on all of your options.
Report fraud, waste and abuse: email keith@wrightinsurancegroup.com
Keith Wright bio picture

Keith Wright

Principal/CEO

Keith has received the following Professional designations from the American College of Financial services; Chartered Life Underwriter (CLU), Chartered Healthcare Consultant (ChHC), Registered Employee Benefits Consultant (REBC), and Registered Health Underwriter (RHU). He has also completed parts one and two of the Certified Financial Planner (CFP) program.

Keith had eleven years in Field Management with the Mutual of Omaha Companies before founding Wright Insurance Group in 1994. Keith is licensed for Life, Accident and Health, and is also a Licenses Insurance Counselor (LIC) in the state of Michigan for Life and Health.

Outside of work, Keith enjoys hanging out with his three grown children and their families. He also loves the outdoors in the warm months, including riding his Triumph Bonneville Motorcycle and driving his Jaguar F-Type R Convertible.

Terri Lahr

Vice President of Operations

Terri serves as Vice President of Operations at Wright Insurance Group, where she directs the operational strategy and organizational infrastructure. Since joining the company in 2023, she has driven alignment and efficiency across finance, technology, and human resources to support Wright Insurance Group.

Terri specializes in scaling operational workflows and deploying technological resources to optimize agent services. She cultivates a high-performance company culture by equipping the team with the strategic tools and structural support necessary to sustain long-term growth and maximize agent value.

Outside of work, Terri enjoys traveling and spending time with her children and grandchildren.

Lauren Green

Business Operations Manager

Lauren started with Wright Insurance Group in 2023 as Group Account Manager and is now in the role of Business Operations Manager. She is passionate about helping others and takes pride in being organized, reliable, and approachable. She values strong relationships and strives to make a positive impact every day.

Outside of work, Lauren enjoys spending time outdoors, making memories with her kids, and embracing the joys of busy family life.

Kristen Cano

Kristen Cano

Vice President of Individual/Medicare Sales

Kristen graduated from Davenport University with her Bachelor’s degree in business management. As the operations manager, Kristen focuses on Medicare and Individual Medical sales support.

In her free time, Kristen enjoys spending time at the beach or at home with her family and five dogs!

Melani Pickel

Individual and Medicare Sales Support

Melani received her Associate of Science in Ornamental Horticulture Technology from Ferris State University. She has been with us for over eight years, providing her expertise in Individual and Medicare sales.

When Melani is not providing her expertise, you can find her outside in her garden. She typically enjoys a good book or being out on the water boating!

Sherri Stanke

Sherri Stanke

Group Medical

Sherri has been with Wright Insurance Group for more than 20 years! She graduated from Michigan State University with her Bachelor of Science in Industrial Psychology.

In her free time, she enjoys a variety of outdoor activities, including hiking, biking, boating, and skiing.

Shirley Kulpa

Shirley Kulpa

Group Ancillary Sales and Support

Shirley received her degrees in Business and Tax & Accounting from Northwestern Michigan College and Ferris State University. Shirley provides agents and brokers with a “one stop” resource to quality ancillary insurance products customized to meet their needs. She also provides unsurpassed customer service and support for our Individual/Medicare department.

In her free time, she enjoys being with her family and helping others. She also loves traveling and working in her vineyard.